Ben Langhinrichs

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Genii Weblog

Elevator pitch demos

Mon 18 Mar 2013, 02:45 PM



by Ben Langhinrichs
If I made very short, concise demos of product features in Midas, CoexEdit and CoexLinks, would that be interesting to you? What about on other Notes-related topics aside from my software? I've been pleased, and a little surprised, by the number of people watching my very short demo of the Gimp 2.8 tutorial on the Perspective Clone tool. It is under 2 minutes long on an relatively esoteric subject, but people seem to like it.

Would it follow that very short Youtube demos, aiming at about 2 minutes, would be a good way to introduce features and show how they work with the IBM Notes client, XPages and the web? Do you have the attention of... ooh, shiny? I know I do when it comes to tutorials, but do others feel the same way?

Btw, this is the video I am talking about.

Copyright © 2013 Genii Software Ltd.

What has been said:


1013.1. Ben Langhinrichs
(03/18/2013 04:12 PM)

That's exactly what I've seen, although even 5 minutes seems long unless the topic and delivery are absolutely compelling. People simply stop watching, and often after only a minute or so. While that will always be the case for some who wander into a video accidentally, it seems there is a relatively short attention span for information, and possibly even for entertainment.


1013.2. Doug Finner
(03/18/2013 07:31 PM)

First, I've mucked about with Gimp on and off (more off than on) for years. BEST 'HOW TO' EVER! Thank you!

I think the key to demo videos is to cover one topic, no frills, to the point. I get wicked tired of watching someone talk about what they're going to talk about for 5 minutes...get...to...the...point. Your Gimp video is spot on.