Ben Langhinrichs

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Genii Weblog

From Spy to Try to Buy

Mon 13 May 2013, 02:11 PM



by Ben Langhinrichs
Samples sell products. Especially with the Midas Rich Text LSX, people want a sample close to what they will need. If it works, they buy it. I call this "From Try to Buy". There are 24 sample available on the Midas LSX samples page now. The biggest obstacle though, is that people must request a Midas evaluation license, download the software and sample and install just to see if the sample is what they need. If they know the sample is what they need, they'll do it. If not, they might go off to check Facebook and forget about it.

So, as I release Midas V4.32 today and V5.00 in the near future, I am moving to a new plan, "From Spy to Try to Buy". I will make a brief video for each sample, showing exactly what it does, and add it to my Mini-Lessons.info site with code and extras. If those fit, it will be worth continuing. Every video should be about 2 minutes long, so you can quickly decide whether a sample is worth pursuing.

I had a couple that already existed, such as Instant Reports with Midas LSX and Redact credit card numbers with REGEX using Midas LSX, but I'm taking the opportunity to update each sample since some are quite old. In fact, the first new one I've done is below, and it is an update of the sample published in 2003. The code is still relevant and used by many companies today. The video is in HD, so don't hesitate to watch it full screen.


The full mini-lesson is available as Lesson Midas#6, or the sample database can be found on the Midas LSX samples page.

Copyright © 2013 Genii Software Ltd.

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