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iFidelity Beta Test starting shortly
Mon 26 Jan 2009, 02:00 PMTweet
by Ben Langhinrichs
Copyright © 2009 Genii Software Ltd.
What has been said:
774.1. Craig Wiseman (01/27/2009 06:17 AM)
I'm sure this is just a personal issue, but everytime I see "iFidelity", my brain reads "infidelity", which is quite another image.
But that may be TMI. 8-)
774.2. Ben Langhinrichs (01/27/2009 06:50 AM)
Well, you are certainly not the only one to point it out. It i hard, because I think the name is great when said out loud (rhyming with "high fidelity"), but written out the way I do doesn't work well. One possibility is to write it somehow like iFidelty, or get a stylized logo that differentiates the "i" from the rest of the word. I could also use i-Fidelty, but I'd prefer to avoid the dash since it isn't there in iNotes (or iPhone, etc., for that matter).
774.3. Craig Wiseman (01/28/2009 08:05 AM)
Indeed. Branding is a hard thing to do right, as other large 3-letter companies consistently prove (whistles to himself).
I like the name, I like the "i" part as well, so overall I'd very much stay with it.
And it does kind of spice it up a bit, which can't actually hurt. 8-)