Social business - Terrifying Leap of Faith
Tue 15 Feb 2011, 11:11 AMTweet
by Ben Langhinrichs
Copyright © 2011 Genii Software Ltd.
What has been said:
978.1. Gab Davis (02/15/2011 05:04 PM)
I think the leap of faith is simply that your product and service is good enough to sustain a public presence. If it's good you have very little to be afraid of. Yes, you will always get one or two trolls but if the company / service is good the positive will far outweigh them.
Having a public social presence means standing behind your company and aiming to put the customer first. Now do all companies realise that when they create their twitter accounts, obviously not. Do IBM realise that? Yes they do but IBMs customers aren't on twitter. After all I'm sure if the CIO of a major bank is annoyed at IBM, he's unlikely to tweet it.
What IBM is aiming for is pure marketing / PR driven by them - I doubt it has any more priority than "we talk about social so we have to have a presence but we don't care what that is".